In this live online session, copywriter Sara Howard will join us to share 3 top tips for writing content during the current crisis – including practical ideas to be helpful (not tone-deaf), and avoid adding to the sense of overwhelm.
Sharpen your pencils, and bring your burning copywriting questions!
May 12 @ 12:30 AEST
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💪Strategies for staying visible and valuable
💛Getting laser clear on what’s going on for your audience
✍️Modifying your content plan and offers
🎤Practical ways to adapt your tone of voice
✏️Keep it simple – practical tips for clear and effective copy
Limited to 120 places
< YOUR HOSTS >
With over 20 years’ digital, marketing and advertising experience in APAC & Europe, Catherine works with some of the world’s best-known brands (Danone, General Assembly, Kmart & NAB) to tackle today’s biggest marketing challenges and drive digital growth. She’s delivered online and in-person training to over 3,000 marketers, from over 35 countries and is known for her energetic, jargon-free, practical approach.
With over 12 years’ experience working with major organisations including Macquarie Bank, Australia Post, AGL and UNSW, Sara regularly writes insight articles, research reports, web copy, direct mail campaigns and presentations. She also develops brand messaging strategies and tone of voice guidelines, and has run hands on writing workshops for AGL, iCare, Catholic Super, Allens Linklaters and many others.