What is your company’s core reason for being, and where can you have a unique, positive impact on society? Now more than ever, you need good answers to these questions.
This week we welcome Belinda Wall (Brand Amplified) into our Marketing Reset 2020 Series for an hour of power on all things brand.
We’ll cover what the heck brand is all about, the power of ‘purpose’, what it means to ‘operationalise’ brand, and the ROI in store for those who invest in it. We’ll also share some key considerations for brands navigating current #Covid conditions.
< TAKEAWAYS >
💡What the heck is brand?
💛The value & ROI of brand articulation & positioning
✍️From why to HOW: cascading through the organisation
📊Strength & Test: how would you stack up?
🧭Brand commandments for navigating COVID-19
Limited to 120 places
< YOUR HOSTS >
Catherine Toms - Smithfield Digital
With over 20 years’ digital, marketing and advertising experience in APAC & Europe, Catherine consults with some of the world’s best-known brands (Danone, General Assembly, Kmart & NAB) to tackle today’s biggest marketing challenges and drive digital growth.
She’s delivered online and in-person training to over 3,000 marketers, from over 35 countries and is known for her energetic, jargon-free, practical approach.
Belinda Wall - Brand Amplified
With a passion for story-telling, creative collaborations and success, Belinda is an experienced communication and brand marketing professional who loves working with clients on their journey from ‘business to brand’.
Her career spans both internal and external marketing-communications channels; locally and in key global markets. Belinda also specialises in personal brand distillation, strategy and management, and workshop facilitation with clients including Cbus Super Australia, Lendlease, Bunnings, Telstra and CSL.