< Austbrokers >
< Smithfield Digital Proposal >
< Our Approach >
Analysing, auditing and planning are critical to – and the foundation of – a successful digital and marketing strategy. Too many businesses invest time, resources and budget into channels and tactics without a solid understanding of what’s essential and what you could eliminate.
Our results-driven audit and planning session explore the effectiveness of your marketing strategies and channels and help you scale for success. We ask all the right questions to optimise your ROI and customer conversions:
- Are you optimising every digital opportunity in your marketing mix?
- Could you drive better results by seeing digital marketing from every angle?
- Are there opportunities to reduce costs and optimise performance?
- Are your teams equipped with the latest up-to-date knowledge and skills to succeed?
- Are there new digital opportunities you could be monetising to stay ahead?
We’ll give shape to your biggest digital opportunities, upskill your team and you’ll walkaway with clarity on your direction and focused on your highest impact opportunities.
< Step 1 >
< Discovery >
< Digital Audit >
We analyse your data, competitors, marketing activities and channels to build our understanding of your digital landscape. We also talk with with key stakeholders to understand your current (and future) goals and capabilities.
The strategy and insights we provide will show your current state, opportunities, and how to get there; including tactics, a personalised action plan and what to measure to know your efforts are working.
Elements of Your Digital Audit:
Your company and challenges are unique—your digital marketing strategy will be too. While building your audit from the ground up, here’s some elements we’ll include:
- A review of customer personas
- Customer journey mapping
- Insights into the consistency of your brand and content strategy
- Audit and best practice for Website, SEO, SEM, email and social media
- Core KPIs & metrics to track and how you’re benchmarking against wider industry performance
< Step 2 >
< Planning and Strategy Workshop >
< Delivery >
To give you an idea, our previous audit and planning sessions have produced:
A full digital marketing audit – benchmarking efforts against the latest expertise and best practice, channel by channel recommendations for performance improvement.
Increased conversions – opportunities to gain market share, serve your audience and drive conversions through effective messaging, customer journeys and processes.
Cost savings – data-driven insights for optimising spend and generating greater ROI either from direct channel investment or agency partners and collaborators.
Performance improvement – understand the massive shifts from old marketing to the world we live in today. Upskilling teams with the latest marketing and digital best practices, tools and software.
Reliable, trustworthy and impartial advice on your strategic direction, marketing plan and current approaches. At the fraction of the cost of hiring your own CMO.
Business growth – vision, action plans and structure to set up the (right) roadmap for success and sustainable growth.
Agency reviews – the confidence your working with the right experts and partners of choice and if not what questions to ask and how to fix things.
< About Us >
< We are trusted by the best >
< Why Us >
We’re trusted by the best. Over the years we’ve built a rock-solid reputation by helping top Australian (and Global) brands tackle some of today’s biggest marketing challenges and drive digital growth.
Working with teams at Danone, NAB, Westfield, Kmart and Tennis Australia, and many other up-and-coming businesses. We advise them on how to rise above the noise, join the dots and make sense of the fast moving and ever changing marketing sector. Resulting in greater clarity, renewed direction, shared goals and increased ROI.
As member’s of General Assembly Distinguished Faculty program, we’ve built the latest global Digital Marketing Immersive curriculum and have been recognised as the top 1% best instructors in a worldwide network of over 20,000.
< Investment >
< Measuring Impact >
< Investment >
Audit & 2 ½ hour custom planning session
Customer journey maps
1 x post session report collating our key findings and takeaways
Delivery of all workshopped materials
< Quote >
Quote: AUD $6650 + GST
< What Next >
< On Demand Digital Strategist >
We offer a flexible approach to the right amount of ongoing strategic support for you and your team.
From ongoing coaching and mentoring, to outsourcing your projects to our trusted partner network, we will work as a partner to continually scale your digital growth.
On-demand digital marketing expertise – access to the latest, best practice thinking and strategies at a fraction of the cost of paying for your own Head of Digital Marketing
Access to our trusted network – a talented network of top industry practitioners and partners to execute and deliver projects, everyone in the Smithfield community is vetted for skills, fit and reliability.
Oversee and guide success – oversee the implementation of the latest best practice and effective channel approaches for profit – across search, social, email and your website.
A mentor and coach who will work as a partner to transfer knowledge and up-skill and align your teams.
Lower cost when compared with hiring internal expertise or agency partners. You only pay for the time you need and there are no overheads or additional employee costs to consider.
In person or online – We can bring our consulting to you face to face on a fixed schedule or tap into our expertise anytime you like via our interactive Zoom coaching calls.